ABOUT US

T.ur is an Italian brand founded in 2018, with the aim of offering motorcyclists a range of clothing and gears dedicated to exploring new boundaries on two wheels, even off the paved roads.

Our Research and Development Team, made up of 100% experienced motorcyclists, focused on the quality and style of jackets, pants and gears designed to cope with direct contact with nature and the challenges it entails.
The result is a range of garments with attention to detail, hi-tech and stylistic quality made to last long, offer the right protection and adapt to the needs of the riders.

Quality

Premium materials, certification according to EU standards, endurance testing, road testing: T.ur product production goes through a rigorous and efficient process where each product is made with a purpose and tested for thousands of miles under extreme conditions. The feedback received is listened to and incorporated into product development stage. Every step is meticulously followed to meet the strictest standards, the same standards of bike riders that want to experience new adventures, every time they get on the saddle. With one aim only: perfection.

Style

T.ur products have a technical and well-thought-out look, designed for those who want to stand out from the crowd while remaining in tune with their surroundings. From the heat of the deserts to the snow of the mountains - through the streets of everyday life.
A design that recalls the spirit of history-making rallies is fused with the most modern technologies and materials. A unique style, inspired by adventure.

Passion

It is our passion for motorcycling that guides our choices: from materials, to colours, to product names. And the Spirit of Adventouring is the fuel that drives the T.ur community, a family of people who love challenges, from asphalt explorers to enduro enthusiasts, to rally riders.
We attend the most important events every year alongside great champions and mere riding enthusiasts, to test ourselves and gather new ideas for the products of the future.
Thanks to all this, we can tell you about the world of dirt-covered two-wheelers through the curious and hungry eyes of those who can't get enough of it, driven by that wish for freedom, exploration and a sense of community and brotherhood that all riders experience.

ABOUT US

Quality

Style

Passion

Discover T.UR products

Find a store

ABOUT US

Quality

Style

Passion

Discover T.UR products

Find a store

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